By initially developing a generic offering, CHRISTIAN BERNARD naturally invested in the distribution sector from the very beginning.
In France, its innovative, creative collections and ever more rich and varied offering rapidly made it extremely popular with jewellers.
This guarantee of quality then enabled it to introduce brand licensing, by developing a relation of trust with its distribution network.
CHRISTIAN BERNNARD then spontaneously steered its distribution towards the international market, by also investing in the retail sector. With more than 200 stores worldwide, CHRISTIAN BERNARD now has the most complete offering in the watch and jewellery sector.