BRANDED OFFERING

From «  no-name  » to «  brand-name  », a dynamic, specialised and timely offering

Licensed Brands
As of the late 1990s, in a bid to increase growth potential, the CHRISTIAN BERNARD Group positioned itself as a major partner for a number of renowned fashion labels wishing to establish their names under licence in the world of jewellery and watch-making.

Creative talent, skilful marketing that ensures the individuality of each brand, technological and industrial expertise, and an expanding international presence have propelled the group to a prominent position as a leading partner in project development for licensed brands.

In-House Brands
Alongside the success of the designer label market, the Group has also developed its own brands to be able to offer its distributors a wide range of constantly evolving new concepts. A strong global visual identity marks the individuality of each brand. The Group’s Marketing and Communication teams develop products, packaging, merchandising and advertising concepts that are coherent, effective and attractive.