GENERIC OFFERING

From «  no-name  » to «  brand-name  », a dynamic, specialised and timely offering

In the early 1980s CHRISTIAN BERNARD identified and tapped a novel demand for « everyday jewellery », rapidly becoming the generic jewellery specialist.

With a large and varied selection of the right products at the right price, CHRISTIAN BERNARD is able to offer jewellers a collection in their own image, pieces they can « sign » by inserting them in a jewellery box bearing their own name.

The Group’s generic collection has been growing steadily for almost 30 years and is the most extensive on the French market, with over 5,000 items, of which 2,000 are renewed yearly. Basic models are constantly revisited and new products regularly introduced, in a boldly creative and winning approach.

Together with its Hong Kong Design Studio, the Group also develops exclusive collections for international distribution partners who wish to sign the jewellery as their own. The Group is proud of its strong range of « no-name » brands, a sound foundation for continued development.